A COMMERCIAL AGAINST CHILD LABOR- AN IDEA.

MESSAGE: “Don’t Kill Dreams”

THE CONCEPT: I aim to make this commercial not to sell any product, but to create awareness among the masses. The idea is to send a clear message across. Therefore through a simple commercial I wish to tell people what pain we inflict on little children by making them work. The very idea of the girl touching all the things in the room and being so engrossed with everything around her shows the innocence. In this commercial, expressions, actions substitutes for words/Dialogues. The girl’s expressions reflect the dreams of millions of poor children who long for love, luxury, and education. A wonderful childhood is a dream for every child. At the end, the girl goes to the school. This is just a solution, a way in which one can help to serve the society, our Children who need our helping hand desperately. This summarizes the theme of my Commercial as well as brings out the underlying meaning of the message: “DON’T KILL DREAMS”.

The Target audience is majority of houses and families who keep young children and make them work day and night. This commercial will definitely make an impact; the moment one watches it, or even listens to this one can share the emotions, and relate to it.




FIRST TAKE: A Big lavish Bungalow.
TAKE TWO: A mother hugging and kissing her two daughters (between 11 to 14 years), their little maid, 13 years old girl stands at the door of the kitchen, peeping, as if famished of love. She misses her mother badly, tears in her eyes.
TAKE THREE: As a routine, she pays a visit to the girl’s room, to serve them their afternoon Lunch. Watches them, studying, playing on computer….everything attracts her, lures her, she stares voraciously, facial expressions are gloomy, expressing her disappointment why is she not gifted with all this.
TAKE FOUR: The evening time, everyone leaves. She is alone in the house. She does not feel scared. Her curiosity leads her to the children’s room. She enters without any reluctance. Touches everything from study Table to Barbie Dolls, to books, pencils, their P.C and feels the joy that’s inexplicable.
TAKE FOUR: The Family returns. The maid does not realize the sound of the opening door. The mother stops her two daughters from entering the room. All of them stand at the door and stare at her for a second with love in their eyes. The mother then hugs all three of them.
TAKE FIVE: A lovely morning, she is going to school. A twinkling smile on her face.